Dimitra Glenti · Senior UX Designer · Haarlem, Netherlands
I turn real user insight into products people understand and trust.
I focus on user experience design and user research. As a senior UX designer at group.one, I'm shaping my own workflow and exploring where AI adds real value, without losing sight of the people we design for. Previously at Unform agency, I gained broad experience with clients across finance and healthcare.
Selected workSelected work
A selection of projects close to my heart, from industries I've loved working in: fintech, healthcare and, most recently, AI tools, like a website builder that enables small businesses and entrepreneurs to build their presence online.
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group.one · AI website builder
Aida AI Website Builder
An AI website builder that turns a short conversation into a website that's ready to publish, giving small businesses and entrepreneurs a professional presence online.
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Unform Agency · Business loans
Credion
Pioneering a new era in loan and finance management, empowering entrepreneurs with tools and insights for financial success.
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Unform Agency · Preventive healthcare
Prescan
Transforming health awareness and streamlining appointment booking for a holistic healthcare experience.
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The Valley CX Agency · Payments
ICS
Enhancing digital interactions and seamless financial management for the Netherlands' credit card market leader.
Experience
Where I've worked and what I've done, at a glance.
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Apr 2025 – Present
Senior UX Designer
group.one
I helped design, launch, and improve Aida, one.com’s AI website builder for small businesses. My work focuses on the editor and AI interactions, and I’ve helped the UX team build better ways to collect and act on customer feedback.
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Apr 2023 – Mar 2025
UX Designer
Unform Agency
I designed digital experiences for Credion, PGGM, Prescan, and Novy. I ran user research and workshops, translated findings into information architecture, wireframes, and prototypes, and worked with developers to deliver the designs through agile sprints.
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Aug 2022 – Mar 2023
UX Designer
The Valley CX Agency
I mapped customer journeys and designed wireframes and prototypes for brands including ICS, Daikin, and Hertog Jan. I facilitated client workshops and used feedback to refine designs across sprints.
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Jan 2021 – Aug 2021
UX Design & Research Intern
Twyle
I researched how people shop for fashion and eyewear, designed flows for personalized product recommendations, and refined them through qualitative and quantitative usability testing.
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Jan 2019 – Jul 2019
UX Design Intern
Eurail
I mapped key moments in the Eurail customer journey and looked into how travelers choose between products. I worked with marketing, product, customer service, and business stakeholders to connect the findings to project decisions.
A bit more about me
When I'm not designing
Originally from Greece, I've called the Netherlands my home for over a decade. I currently live in Haarlem with my partner.
In my free time, you'll usually find me on the tennis court, in the pool, or around a board game with friends.
I also love to travel. Exploring new places, cultures and food is one of my favourite ways to recharge, and it keeps me curious about how people live outside my bubble.